The success of a branding strategy is inevitability different for each stakeholder involved. The Board, marketing, community leaders, tourism improvement districts, hotels, restaurant associations, and local business will all have different ways of thinking, prioritizing, and evaluating what they define as “success.” Value can be measured by, for example, looking at the direct bottom-line impact,…
Read more10 Success Factors of Destination Marketing
1) Specific targets and benchmark measurements a must. Destinations and people achieve what they follow and measure. 2) Cross marketing and cooperative partnerships with diverse group of businesses must be fostered to create beneficial circumstances for all. 3) For marketing to succeed political unity and consistency is a must. 4) Destination marketing should always start with a…
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