Back to the Future. It's Friday, October 28, 2016. It's a beautiful, brisk fall morning, and you're looking forward to the upcoming holidays with family and friends. Two presidential candidates fill the news, and you are "smiling" at your accomplishments and abundance from this year's big, bold steps!
Ready or not, we are starting our last quarter of 2015!
Let's dive right in and make the most of the next 92 days ...
It amazes me how often people get lost in daily tactics, trapped in the details distracted from the bigger picture. We seek gratification in checking off the "to-dos," regardless if it helps us move from A to B. Sometimes we even convince ourselves that the task is more important than the mission.
Earlier this week, I met with a new client to launch a new brand to market. In hopes to save time, they suggested we negate the brand strategy, and go straight to developing the logo design elements. As a “brand strategist,” I did not shriek at their suggestion, but admitted I defend brand strategy “kinda” often.
