How do you think this new way of segmenting the consumer will impact your business and tourism today?
Which are you? NEO or Traditional?
A Tour Guide to The Two Planets: NEO and Traditional
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3 Wrong Assumptions in Destination Re-Branding
1) Choosing color for your brand based on preferences. Nope, not a good idea to choose the color green for your destination logo mark because most of the stakeholders like the color green. Or because you noticed some great hoteliers are using turquoise and brown together... The color of your brand should be strategically selected…
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