Category Archives: Destination Branding

Museums Can Make Money

What's with all the drama about how government is not devoting enough funding towards our museums? And complaints that museums are not appreciated enough for preserving our culture, or not acknowledged for the endless hours of unique research towards mankind, and of course rarely awarded for inspiring generations to be great humans.

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Benchmark

benchmark |ˈbenCHˌmärk| noun 1 a standard or point of reference against which things may be compared or assessed: [ as modifier ] : a benchmark case. When creating strategic plans and clever campaigns, we don't advise you to compare your business to the competition, but to focus on what makes you different.  To propel the…
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Spring Break

Spring Break is surely upon us, waking up our destinations to greet new strangers that will hopefully visit with family and friends to spend their well earned money on museum tours, open air festivals, foodie dining, nature hikes, souvenir shopping, and overnight stays. It is time for places to pitch their spring time promotions and…
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