Category Archives: Press Coverage

Trade Secret #1 | Reach Major Influencers

Objectives: • Achieve high impact public exposure • Optimize your public relation efforts • Distribution of news about you by credible journalists • Expand your reach and save media placement dollars Where do you start? Start with an online search of journalists that are writing about your: • Competitors • Consumers/Visitors • Industry trends •…
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Low Hanging Fruit? (VLog)

Creativity in leadership, branding, and marketing for master minds of destination marketing organizations I ask you: What is your low-hanging fruit? I know this may seem like a century-old question.  But we meet many destinations that are trying to reinvent themselves or build new awareness of different positioning, for many reasons, some complex, some good, some…
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Do You Get World News Coverage? Our Clients Do!

World news coverage for client Mission San Juan Capistrano was fun and strategic!  All in the same week, achieving spotlight segment on Nightly News with Brian Williams, and front page coverage with LA Times, Orange County Register, Associated Press and NPR. Fun to watch:
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