Category Archives: Media Relations

Trade Secret # 2 | Face Your Budget!

Objectives: Aid in decision making Target your reach effectively Track and increase your return on your investments Remove your fear of the question--- “What’s your budget?”  Where do you start? Determine your budget; in the for-profit world it’s standard to allocate about 10-20% of projected gross revenues.  For the non-profit world, we recommend the percentage…
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Trade Secret #1 | Reach Major Influencers

Objectives: • Achieve high impact public exposure • Optimize your public relation efforts • Distribution of news about you by credible journalists • Expand your reach and save media placement dollars Where do you start? Start with an online search of journalists that are writing about your: • Competitors • Consumers/Visitors • Industry trends •…
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