Every destination has a story. Every destination should be telling its story. Why? Human beings react emotionally to story telling. A story evokes emotion, it can make people laugh, make people want, make people join in, make people visit. A story puts people there, invites people to relate, and puts presence in someone’s mind. Branding…Read more
10 Success Factors of Destination Marketing
1) Specific targets and benchmark measurements a must. Destinations and people achieve what they follow and measure. 2) Cross marketing and cooperative partnerships with diverse group of businesses must be fostered to create beneficial circumstances for all. 3) For marketing to succeed political unity and consistency is a must. 4) Destination marketing should always start with a…Read more
5 Ways to Play with QR Codes for Destination Marketing
We are starting to create more QR codes and see them appear more in traditional advertising efforts. They are popping up on direct mail pieces, event posters, products, and promoting all types of destinations and fun stuff. < Try our QR code here to request a FREE Mug from us. What is a QR code?…Read more
Does Your Destination Brand Have These “Must-have” Elements?
1) Positively distinctive and positively honest Your destination brand identity must be distinctive, while also truthful, so local residents, stakeholders, partners and community generally accept it, or even better, are proud of it. It must also be able to be delivered in the core services and ultimately in the visitor or vacation experience. 2) Attract…Read more