Strong Destination Brand = Strong Visitation

Strong destination brand motivates strong visitation and drawing a distinction between branding and advertising.

We are in the home stretch of 2012...

Most are reflecting and ranking advertising and marketing efforts and if this has been a successful year.
So I have two questions for you to consider...

1) Is there a gap between public perception and
the way they see your destination and the way your destination is?

2) What's different?

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