Are you including "staycation" programs in your destination's marketing budget?
Yes, it was new and cool a few years ago, but as destination marketers, we should "stay the course"- because the mainstream are just catching on and more folks are taking this type of advice:
-Staycations reduce stress
-Staycations benefit your local economy
-Staycations allow you to learn more about your city
-Staycations might be safer
Check out this recent article to consumers on the true value of staycations...
Still time to plan staycation programs for 2012, holiday season is an excellent opportunity to showcase some themed staycations and sweepstakes for residents and visiting families! Start now!
