Every destination has a story. Every destination should be telling its story. Why? Human beings react emotionally to story telling. A story evokes emotion, it can make people laugh, make people want, make people join in, make people visit. A story puts people there, invites people to relate, and puts presence in someone’s mind. Branding…
Read moreResults Are In! Compare Your Destination’s Branding to Others Across The Nation
We invited destination marketing organizations coast to coast to take our Branding Management Survey this Summer. The survey is designed to explore your organization's strength in creating, communicating, living, measuring, managing and extending your destination brand. The following are the results to date from CVB respondents across the nation with budgets ranging from less than $250,000 to…
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