Tag Archives: branding

Measuring Your Brand’s Success

The success of a branding strategy is inevitability different for each stakeholder involved.  The Board, marketing, community leaders, tourism improvement districts, hotels, restaurant associations, and local business will all have different ways of thinking, prioritizing, and evaluating what they define as “success.”  Value can be measured by, for example, looking at the direct bottom-line impact,…
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Does Your Destination Brand Have These “Must-have” Elements?

1) Positively distinctive and positively honest Your destination brand identity must be distinctive, while also truthful, so local residents, stakeholders, partners and community generally accept it, or even better, are proud of it.  It must also be able to be delivered in the core services and ultimately in the visitor or vacation experience. 2) Attract…
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