Christina Haakenson

Founder & Chief Executive Officer
Strategic Vision • Member Experience • Brand & Systems Leadership

Christina Haakenson is the founder and CEO of JUVE Creative, where she leads the company’s strategic vision, client partnerships, and integrated approach to digital systems, member experience, branding, and organizational growth.

For more than two decades, Christina has worked with destination organizations, public agencies, member-driven associations, and community-focused institutions to help modernize how people connect with information, learning, services, and experiences. Her work bridges strategic communication, operational clarity, technology infrastructure, accessibility, and human-centered design.

At the core of Christina’s leadership is a belief that organizations function best when systems, communication, and experiences are intentionally aligned. She is known for helping organizations simplify complexity, strengthen engagement, and build connected digital ecosystems that are practical, scalable, and easier to manage over time.

Her experience leading branding and communication initiatives for destination organizations and public-facing institutions laid the foundation for JUVE’s broader evolution into systems strategy, digital infrastructure, and member experience design.

Today, Christina continues to guide JUVE beyond traditional agency services — helping organizations navigate modernization through integrated technology, accessibility-focused development, operational strategy, and intelligent digital infrastructure designed to support long-term sustainability, usability, and growth.