New Brand Development
The Challenge:
Vitality Health Plan is a new national Medicare and Medicaid program for seniors who speak English, Spanish, Vietnamese, Cantonese, and more.
The Insight:
The client was seeking a look that was inviting, and most importantly, unique in a well-branded marketplace that would become a leading icon for the nation’s seniors seeking stable health care.
The Strategy:
Develop a safe, soft, look that could be easily remembered across all demographics.
“There will always be challenges, but at least we have a great team in JUVE to help us through them!”
Brian Barry, CEO