Vitality Health Plan of California, Inc.

New Brand Development

The Challenge:
Vitality Health Plan is a new national Medicare and Medicaid program for seniors who speak English, Spanish, Vietnamese, Cantonese, and more.

The Insight:
The client was seeking a look that was inviting, and most importantly, unique in a well-branded marketplace that would become a leading icon for the nation’s seniors seeking stable health care.

The Strategy:
Develop a safe, soft, look that could be easily remembered across all demographics.

“There will always be challenges, but at least we have a great team in JUVE to help us through them!”

Brian Barry, CEO

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