Discovery Cube Sets World Record



Discovery Cube Sets World Record

The Insight:
Discovery Cube (formerly Discovery Science Center) a hands-on science museum featuring interactive exhibits, in collaboration with Fan Yang and Deni Yang, a father-son duo known internationally for their bubble artistry, attempted to break the Guinness World Record for most people in a bubble.

The Strategy:
Developed a unique press-kit with new contact information and distributed media-wide and launched a VIP Press short list strategy and assertive follow up campaign promoting the Guinness World Record attempt of most people inside a bubble. Optimized publicity stunt strategy, developed and launched in only two weeks.

The Results:

  • - Surpassed gate attendance
  • - Sold-out show bookings
  • - Achieved new major partnership with Los Angeles Angels of Anaheim baseball
  • - World record attempt aired over 50 times on prime time and public broadcasting news stations, cable/international channels
  • - Cross promoted other summer programming and events

Press Coverage:


3D Press Kit:


"Thanks so much for all the efforts put forth by you and your team. Everything was delivered as promised and we hit our attendance objectives as planned. Please pass along my appreciation to everyone that pitched in!"

Mike Wheeler, Director, Marketing & Public Relations
Discovery Science Center

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