Full Service Marketing Communications, PR, Branding, and Advertising
The Challenge:
The Collection at Riverpark is a large outdoor lifestyle center (over 650,000 square feet), located east of 101 freeway in Ventura County that was under construction and supposed to open in 2008, but was delayed due to the Great Recession. After almost five years of community false starts, it was ready to for a general grand opening, but much construction was still left with low tenant occupancy. In addition, there was divided community support, and fear that this large center would run the smaller “mom & pop” shops out of business.
The Insight:
The Collection at Riverpark would need to serve the community in many ways, not just in retail, dining, or paid entertainment, but host free events for families, businesses, and also contributed to local fundraising.
The Strategy:
Develop a comprehensive marketing communication plan and efforts that included integrated public relations, outreach, fundraising, and annual signature events that served the community better than any other destination in the area.
“JUVE was an awesome agency to work with and handled PR crisis in their first week like pros, and delivered creative strategies that helped us achieve our outreach objectives and tenant occupancy in the first three years.”
Leticia Wilson, Marketing & PR Director