Full Service Marketing Communications, PR, Branding, and Advertising
The Challenge:
Burbank Town Center is a large shopping mall that opened in August 1991, and began a $60 million dollar renovation impacting the community, relocating anchor tenants, and low occupancy during construction. The mall also has no large spaces to host annual community events.
The Insight:
Burbank Town Center was updating a tired, outdated mall, and the public was eagerly awaiting the new look, features, and additional urban amenities.
The Strategy:
Develop a comprehensive marketing communication plan and efforts that included integrated public relations, unique social media, outreach, fundraising, and family-friendly holiday events that served the community better than before.
“Thank you, JUVE Creative, for all of your hard work, creative minds, and great client service. Your attention to detail and thinking outside the box has helped transform Burbank Town Center into the mall it is today. The entire team is extraordinary and we are grateful for your timely responses and meeting quick deadlines!"
Sara Sherman, Burbank Town Center Marketing Manager