Luring the Swallows (and tourists)
Back to Historic Landmark and Museum
Challenge: Mission San Juan Capistrano is world renowned for the return of the swallows and visitors flock to this destination for a glimpse of the birds annual migration to this historic site. However, due to the stabilization of the Great Stone Church Ruins, as well as increased urbanization in the area, the number of cliff swallows nesting have declined.
Creative Social Media Strategy Builds Awareness Among
Younger Audience and Generates Visits
Challenge: Increase Festival of Arts and Pageant of the Masters gate attendance among younger demographics, while introducing and building engagement through the Pageant's theme.
Science Museum Sets World Record
Challenge: One month before their biggest annual event- "Bubblefest," now on its 20th celebration, Discovery Cube (formally Discovery Science Center) eliminated their internal public relations, and desired a new publicity strategy.