We lead with the definitions of these combined headers, because it takes strategic action of both to achieve the best news coverage and media value.
Our secret sauce is our connections in the media industry. We take pride in our outreach efforts as publishers pay attention to the information our agency releases. We focus on the people we are sending our communication, consider the timing, and personally follow up with ways that the media benefit. Win. Win.
We care how the public sees you at every point of communication. We are all invested together in great messaging and branding efforts, and will do what it takes to maintain our reputation and story. So when a reporter or editor publishes an unbalanced story, our strategist is there to point it out with solid objectives that both protects our client’s image and is highly respected by the journalist that wrote it. Most importantly, major influencers appreciate our approach and are confident that we are all on the same side to provide newsworthy information to the public. Win. Win.
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