Museum Customer Relationship Management
We offer free online resources to help museums take action and inspire love for their museum. Download the following resource developed for museum customer relationship management. If you have any questions about using this resource or would like to discuss other options for customer relationship management, please contact us.
Subscribers are valuable and worth a lot of money to a museum. Your subscribers list should be treated with respect by segmenting it based your contact's interest and relationship to your museum. All records should be in a database system for customer relationship management, also commonly called a "CRM". A CRM system is the foundation for target marketing and the key to reporting on promotion results.
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