Out Loud

JUVE Creative,Inc.

Measuring Your Brand’s Success

The success of a branding strategy is inevitability different for each stakeholder involved.  The Board, marketing, community leaders, tourism improvement districts, hotels, restaurant associations, and local business will all have different ways of thinking, prioritizing, and evaluating what they define as “success.”  Value can be measured by, for example, looking at the direct bottom-line impact,…
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3 Wrong Assumptions in Destination Re-Branding

1) Choosing color for your brand based on preferences. Nope, not a good idea to choose the color green for your destination logo mark because most of the stakeholders like the color green.  Or because you noticed some great hoteliers are using turquoise and brown together... The color of your brand should be strategically selected…
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