Trade Secret #1 | Reach Major Influencers

Objectives:

• Achieve high impact public exposure
• Optimize your public relation efforts
• Distribution of news about you by credible journalists
• Expand your reach and save media placement dollars

Where do you start?

Start with an online search of journalists that are writing about your:
• Competitors
• Consumers/Visitors
• Industry trends
• Targeted interests

For example, a tourism destination such as Huntington Beach, California, seeking overnight stays, might search journalists by the following detailed criteria:

Competitors:
-Laguna Beach
-Newport Beach
-Malibu
-Orange County
-Southern California

Consumers/Visitors:
-Tourists
-Arizona Tourists
-Nevada Tourists
-UK Tourists

Industry trends:
-Foodies
-Surf culture
-Eco traveler

Targeted interests:
-Action sports
-Destination shopping
-Fire pits
-Coastal conservation

By following these basic steps in your online search, it will yield 50+ journalist contacts that are actually interested in making you the subject of their next newsworthy article.

WOWZA!  Low hanging fruit for mint exposure on those press releases, media alerts, event notifications and suggested features.

Need help building your list of major influencers or public relations strategy?
Drop me a note or better let’s chat, call me (714) 841 9600.

Happy picking!

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