Objectives:
• Achieve high impact public exposure
• Optimize your public relation efforts
• Distribution of news about you by credible journalists
• Expand your reach and save media placement dollars
Where do you start?
Start with an online search of journalists that are writing about your:
• Competitors
• Consumers/Visitors
• Industry trends
• Targeted interests
For example, a tourism destination such as Huntington Beach, California, seeking overnight stays, might search journalists by the following detailed criteria:
Competitors:
-Laguna Beach
-Newport Beach
-Malibu
-Orange County
-Southern California
Consumers/Visitors:
-Tourists
-Arizona Tourists
-Nevada Tourists
-UK Tourists
Industry trends:
-Foodies
-Surf culture
-Eco traveler
Targeted interests:
-Action sports
-Destination shopping
-Fire pits
-Coastal conservation
By following these basic steps in your online search, it will yield 50+ journalist contacts that are actually interested in making you the subject of their next newsworthy article.
WOWZA! Low hanging fruit for mint exposure on those press releases, media alerts, event notifications and suggested features.
Need help building your list of major influencers or public relations strategy?
Drop me a note or better let’s chat, call me (714) 841 9600.
Happy picking!
