Category Archives: Destination Branding

10 Success Factors of Destination Marketing

1)  Specific targets and benchmark measurements a must.  Destinations and people achieve what they follow and measure. 2)  Cross marketing and cooperative partnerships with diverse group of businesses must be fostered to create beneficial circumstances for all. 3)  For marketing to succeed political unity and consistency is a must. 4)  Destination marketing should always start with a…
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5 Ways to Play with QR Codes for Destination Marketing

We are starting to create more QR codes and see them appear more in traditional advertising efforts.  They are popping up on direct mail pieces, event posters, products, and promoting all types of destinations and fun stuff. < Try our QR code here to request a FREE Mug from us. What is a QR code?…
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Does Your Destination Brand Have These “Must-have” Elements?

1) Positively distinctive and positively honest Your destination brand identity must be distinctive, while also truthful, so local residents, stakeholders, partners and community generally accept it, or even better, are proud of it.  It must also be able to be delivered in the core services and ultimately in the visitor or vacation experience. 2) Attract…
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Use Copywriting to Increase Traffic to Your Destination Site

3 Quick Ways To Improve Search Engine Ranking Organically 1) Theme each individual page of your destination website An easy way to add more value to your optimization is by grouping terms that share a common word or phrase on one web page.  For example, you may choose to focus the keywords on the Home…
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