Category Archives: Destination Branding

Trade Secret # 2 | Face Your Budget!

Objectives: Aid in decision making Target your reach effectively Track and increase your return on your investments Remove your fear of the question--- “What’s your budget?”  Where do you start? Determine your budget; in the for-profit world it’s standard to allocate about 10-20% of projected gross revenues.  For the non-profit world, we recommend the percentage…
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Staycations = :) $ VLOG

Are you including "staycation" programs in your destination's marketing budget? Yes, it was new and cool a few years ago, but as destination marketers, we should "stay the course"- because the mainstream are just catching on and more folks are taking this type of advice: -Staycations reduce stress -Staycations benefit your local economy -Staycations allow…
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Must Have for Branding Destinations (VLog)

Every destination has a story. Every destination should be telling its story. Why? Human beings react emotionally to story telling. A story evokes emotion, it can make people laugh, make people want, make people join in, make people visit. A story puts people there, invites people to relate, and puts presence in someone’s mind. Branding…
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Low Hanging Fruit? (VLog)

Creativity in leadership, branding, and marketing for master minds of destination marketing organizations I ask you: What is your low-hanging fruit? I know this may seem like a century-old question.  But we meet many destinations that are trying to reinvent themselves or build new awareness of different positioning, for many reasons, some complex, some good, some…
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