Category Archives: Branding Strategy

Results Are In! Compare Your Destination’s Branding to Others Across The Nation

We invited destination marketing organizations coast to coast to take our Branding Management Survey this Summer. The survey is designed to explore your organization's strength in creating, communicating, living, measuring, managing and extending your destination brand. The following are the results to date from CVB respondents across the nation with budgets ranging from less than $250,000 to…
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Does Your Destination Brand Have These “Must-have” Elements?

1) Positively distinctive and positively honest Your destination brand identity must be distinctive, while also truthful, so local residents, stakeholders, partners and community generally accept it, or even better, are proud of it.  It must also be able to be delivered in the core services and ultimately in the visitor or vacation experience. 2) Attract…
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